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Search Engine Optimization
The majority of traffic to your site will most likely come from search engines. Everyone has a favorite search engine and when looking for something online they usually start there. By comparison traffic that comes to your site from other sources will probably be small. If you are not getting much traffic from search engines and instead rely heavily on other sources then you need to rethink your search engine optimization strategy, because for 99% of sites search engines will be your number one source of traffic if you optimize your pages correctly. Use the search engine optimization information found in this category to optimize your site for peak search engine rankings.
For an alternative method of exploring the SEO information found on this site, please see our free SEO Guide found on the left menu.
Articles and Tutorials
- Search Engine Friendly URLs
By: Chris Beasley, Published: 2003-04-21 Updated: 2006-03-02
Learn how to make your dynamic site search engine friendly with this tutorial. - Meta and Title Tags
By: Chris Beasley, Published: 2003-04-21
Learn how to use meta and title tags to optimize your site. - Keywords and Writing Effective Content
By: Chris Beasley, Published: 2003-04-21
Learn how to optimize your content for the best search engine rankings. - Keyword Research: Making Effective Keyword Choices
By: Chris Beasley, Published: 2003-04-21 Updated: 2007-01-30
Learn why it is so important to pick the right keywords to optimize your site for. - HTML and SEO
By: Chris Beasley, Published: 2003-04-22
Find out what aspects of your HTML code will influence your search engine optimization. - Search Engine Optimization Fundamentals
By: Chris Beasley, Published: 2003-04-22 Updated: 2006-12-15
Find a primer on search engines and how to optimize for them. - All About Link Popularity and PageRank
By: Chris Beasley, Published: 2003-04-22 Updated: 2006-12-15
Learn all about link popularity and PageRank and how to use them to increase your site's rank. - 10 Google Myths Revealed
By: Chris Beasley, Published: 2003-04-22
Learn what the 10 biggest myths about Google are and why they are false. - SEO for Ecommerce Sites
By: Chris Beasley, Published: 2003-05-04
If you run an ecommerce site read this article to learn what specific issues you need to look out for when optimizing your site. - Faking a Graphical Link
By: Chris Beasley, Published: 2003-05-05
Using text links in your menu is very important for both usability and search engine optimization. Learn how to use text in your links without having to lose the style an image providers. - The Curse of Cloaking
By: Chris Beasley, Published: 2003-05-08
Learn why you shouldn't cloak, and why you don't need to. - Truth, Lies, and Search Engines
By: Chris Beasley, Published: 2003-07-26
Chris clarifies the arguments surrounding how meta tags and outgoing links help you in search engines. - Site Architecture: Optimizing your Internal Links
By: Chris Beasley, Published: 2003-09-10 Updated: 2007-03-30
Learn about the issues you need to be aware when deciding how you will structure your internal links. - The Three Types of Search Engine Optimization
By: Chris Beasley, Published: 2004-09-21
Learn about the different approaches to optimizing the different types of pages on your website. - Hub & Spoke: How to Cross-Link Your Websites
By: Chris Beasley, Published: 2005-08-30
Learn how to cross-link multiple websites efficiently. - Search Engines & Outgoing Links
By: Chris Beasley, Published: 2005-09-13
Chris debunks the popular myth that linking to a popular site will increase your search engine ranking. - Using Business Listings to Harness the Power of Local Search
By: Chris Beasley, Published: 2006-03-08
Chris explains how to get your site listed on local search. - Help! My Website is Gone from Google!
By: Chris Beasley, Published: 2006-10-18
Chris explains what to do when the worst happens, you wake up and your site no longer ranks on the Internet's biggest search engine. - White, Gray, Black: The Hats of Search Engine Optimization
By: Chris Beasley, Published: 2006-12-18
Chris illustrates the differences between between the three main schools of SEO. - Link Building Methodologies
By: Chris Beasley, Published: 2007-03-30
Chris goes into depth on a wide variety of methods for increasing a site's link popularity. - On-Page Search Engine Optimization Techniques
By: Chris Beasley, Published: 2007-06-14
Chris goes into great depth on the various techniques for optimizing your site's on-page content for search engines.
Quick Tips
- Creating Effective URLs
By: Chris Beasley, Published: 2003-04-21 Updated: 2007-03-30
Learn why you need to create effective URLs in order to have a successful website. - Major Search Engine Robots
By: Chris Beasley, Published: 2003-04-22
Find a chart of the major search engine robots. - Search Engine Submission Guide
By: Chris Beasley, Published: 2003-04-27 Updated: 2007-03-30
Check out this quick tip explaining exactly where you need to submit your new website. - Search Engine Optimization Checklist
By: Chris Beasley, Published: 2003-05-07
Follow this short step-by-step guide to higher search engine rankings. - Increasing Link Popularity
By: Chris Beasley, Published: 2005-06-29
Read this quick tip on how to go about a link building campaign.