How to do SEO for E-Commerce website?

[gurunath]

How to do SEO for E-Commerce website?

[Medventa]

SEO of an e-commerce site primarily focuses on:
- Use unique product descriptions
- Use unique title and description tags
- Include product reviews/ user comments
- Make use of internal contextual links
- Allow product tagging
- Keep all products within 2-3 clicks from the home page
- Use links within product description
- Optimize images

[toursinfiji]

Use can use those strategy as a starter:
1. Use meta title, meta description for every product.
2. Use canonical tag for duplicate content.
3. Make your website mobile friendly.
4. Link building with proper anchor text.

[alwaysprompt]

The way of doing SEO are same for all the sites but make sure that submission sites are your niche site.

[sulbha]

Step 1: Research
-> Before you begin any SEO work (on-site or off-site), you need to start with research – keyword research and competitor research.
Why?
-> Research is the most important piece of SEO. Targeting the wrong keywords can ruin your campaign by generating low quality traffic and few conversions, and no business wants that.
- Keyword Research.
- Find keywords for your homepage and product pages.
- Pinpoint keywords for blog topics.
- Avoid keyword cannibalization.
- Competitor Research.
- Which keywords are your main competitors going for?
- Where are they getting their links?
- What is their site architecture like?
Step 2: Identifying Current Problems.
- Quickly Find Site Errors.
- Determine Your Website Speed.
Step 3: On-Page Optimization.
- Keyword Optimization.
- Site Structure.
- Internal Linking.
- Usability.
- Mobile Version of Website.
- Customer Reviews.
- Rich Snippets.
Step 4: Further Testing
-> Use analytics to see which keywords are converting the highest.
-> Use PPC campaigns to find high-converting keywords you should add to your SEO strategy.
-> Test meta titles and descriptions to increase click-throughs.
-> A/B test page content to increase conversions from web traffic.
Step 5: Adding Blog Content.
Step 6: Link Building.
Step 7: Local Business Tips.
Step 8: Best SEO Tools.
-> SEOmoz Keyword Tool.
-> Open Site Explorer.
-> Screaming Frog.
-> Google AdWords Keyword Tool.
-> Authority Labs for Monitoring.
-> Ubersuggest Keyword Suggestion Tool.
-> Mergewords.
-> Buzzstream.
-> Citation Labs Broken Link Finder.

[alwaysprompt]

Good information architecture, website structure and internal link architecture are critical to rank new product pages well. Link categories from your home page, and your product pages from the category levels. This will ensure that Google finds, crawls and indexes your content fast. Also link to them from their parent category pages.

Optimize your website theme so that new products are always presented on your home page where they’ll get found and indexed. A good internal link architecture will get your new product pages indexed and ranked quickly.

[RH-Calvin]

There are basically two types of SEO techniques - on page and off page.

On page seo refers to the process that is followed on the website itself. Some of the tasks involved are:

Keyword research
Meta tags and title
Meta description
Robots.txt file
Sitemap generation
Content development
Image optimization

Off page refers to the link building and promotion of your website in search engines. Some of the most effective off page activities are:

Guest posting
Article submission
Press release submission
Social bookmarks
Classified ads
Infographics submission
Social media optimization