Email Marketing Strategy.

Offers. Give people the urge to "get something they really want". When you have an E-commerce business,
you could give them a discount coupon. But whatever your type of business is, you should give it a shot and know
how to make offers through emails. You should have great and satisfying reasons for your customers to buy.
Though, you should think hard to keep them interested.

Content. Of course, the most important thing is your content. Blogs, report, infographic and video are
sent through email to keep them posted. Make every content worth reading and eventually, worth sharing.

Relationship building. You should not just offer and create great content but also, you must
build a healthy relationship among your subscribers. And that's the primary reason of email marketing.



Creative Email Marketing Content

  • Captivate people with your subject line.
  • Keep the body of your email short and straight to the point.
  • You can also provide information about your past editions or news.
  • Use enticing adjectives when writing your headline to attract them more to read your content.
  • Include atleast one photo related to your content or your product.
  • End your message with a "clear call to action". For example, "Click here for more information".
  • Just put in mind that email marketing is a strategy to lead people to your website.





Mistakes to avoid.

  • Poor Subject Line. It should be brieft, yet informative and interesting.
  • Not Optimizing for Mobile. Most people are using their smart phones.
  • No Contexual list Segmentation. Personalize your emails for the right audience.
  • No Call to Action/Bad Call to Action. Give people somewhere to go.



Sources:
http://www.petersandeen.com/email-marketing-strategies/
http://smallbusiness.chron.com/write-effective-email-marketing-content-1016.html
http://blog.hubspot.com/insiders/sim...eting-mistakes