healthpublisher
01-09-2008, 06:26 PM
I spent the better part of last year working on a network doing ad performance monitoring for a health care publisher.
We served all kinds of creative, from text links to inline link blocks to banners to widgets....and beyond. Widgets performed better than any other form of advertising we served.
I'm looking for more widget advertisers. As long as the widget brings value to the user, I've got a place I can serve it. Does anybody know a rock I can overturn and find advertisers that have evolved past banners and adsense?
I've dug hard for this. I've investigated Casale, Burst, Blue Lithium, Hydra, Linkshare, CJ, CPX - and haven't found advertisers in these networks were using this strategy. Any suggestions?
We served all kinds of creative, from text links to inline link blocks to banners to widgets....and beyond. Widgets performed better than any other form of advertising we served.
I'm looking for more widget advertisers. As long as the widget brings value to the user, I've got a place I can serve it. Does anybody know a rock I can overturn and find advertisers that have evolved past banners and adsense?
I've dug hard for this. I've investigated Casale, Burst, Blue Lithium, Hydra, Linkshare, CJ, CPX - and haven't found advertisers in these networks were using this strategy. Any suggestions?