Westech
06-07-2007, 08:54 AM
I've decided to give RMX a try and was wondering if anyone else here is currently using the system and has any tips.
For those who don't know, RMX is an advertising "exchange" that lets multiple networks bid for each ad impression on your site. There are 7 "RMX linked" networks that are tied directly into the system and bid in real time for each of your impressions. You can choose to include or exclude each of these networks from your auction individually.
RMX also allows you to import ad tags from 3rd party networks (Casale, Valueclick, etc.) and give each network a proxy bid based on what cpm you think they will pay. These networks are then included in the bidding against the "RMX linked" networks.
So far it seems good for two things:
1. A free adserver that allows you to manage your 3rd party networks and geotarget, frequency cap, etc. You don't even have to serve any ads to the RMX-linked networks if you don't want to... Just give artificially high bids to your 3rd party networks and they'll always be served instead.
2. The included RMX-linked networks seem good for filling your defaults at pretty good rates, provided you have enough inventory to meet each network's minimum payout requirements.
Here's what RMX recommends: You import the ad tags from all of your 3rd party (non RMX) networks and set the cpm bids for each to what that network has been paying you in the past. I think this might be a little flawed, since if you had a network in your top tier and then start sometimes serving it lower in your chain when it's outbid then your cpm from that network will most likely start creeping down.
Here's what I'm trying out: I've set up a "site" in RMX direct and called it "mysite.com - 1st tier." Then, I've taken my top tier networks (Casale and TribalFusion) and given them artificially high cpm bids ($5.00) for this site to make sure that they display first. I'm also playing around with the geotargeting and frequency cap settings to try to get the best possible cpm and fill rate from these two networks. Defaults from TF and Casale are passed to a second "site" that I've set up in RMX called "mysite.com - backfill." This backfill site is set up to allow ValueClick (at a proxy bid of what they're really paying) plus the RMX-linked networks to bid over the remnant inventory.
So, that's what I'm doing so far. I'll report back later on how it's working out. If anyone else is currently using RMX I'd be really interested in hearing how you have things set up.
For those who don't know, RMX is an advertising "exchange" that lets multiple networks bid for each ad impression on your site. There are 7 "RMX linked" networks that are tied directly into the system and bid in real time for each of your impressions. You can choose to include or exclude each of these networks from your auction individually.
RMX also allows you to import ad tags from 3rd party networks (Casale, Valueclick, etc.) and give each network a proxy bid based on what cpm you think they will pay. These networks are then included in the bidding against the "RMX linked" networks.
So far it seems good for two things:
1. A free adserver that allows you to manage your 3rd party networks and geotarget, frequency cap, etc. You don't even have to serve any ads to the RMX-linked networks if you don't want to... Just give artificially high bids to your 3rd party networks and they'll always be served instead.
2. The included RMX-linked networks seem good for filling your defaults at pretty good rates, provided you have enough inventory to meet each network's minimum payout requirements.
Here's what RMX recommends: You import the ad tags from all of your 3rd party (non RMX) networks and set the cpm bids for each to what that network has been paying you in the past. I think this might be a little flawed, since if you had a network in your top tier and then start sometimes serving it lower in your chain when it's outbid then your cpm from that network will most likely start creeping down.
Here's what I'm trying out: I've set up a "site" in RMX direct and called it "mysite.com - 1st tier." Then, I've taken my top tier networks (Casale and TribalFusion) and given them artificially high cpm bids ($5.00) for this site to make sure that they display first. I'm also playing around with the geotargeting and frequency cap settings to try to get the best possible cpm and fill rate from these two networks. Defaults from TF and Casale are passed to a second "site" that I've set up in RMX called "mysite.com - backfill." This backfill site is set up to allow ValueClick (at a proxy bid of what they're really paying) plus the RMX-linked networks to bid over the remnant inventory.
So, that's what I'm doing so far. I'll report back later on how it's working out. If anyone else is currently using RMX I'd be really interested in hearing how you have things set up.