Yahoo Acquires RightMedia - $680 Million

[MaxS]

Yahoo is making its power move to counter Google’s acquisition of DoubleClick: the company is acquiring RightMedia, the ad marketplace in which it already owned a 20% stake.

In a New York Times article to be published Monday, the price is pegged at an awesome $680 million, equal parts of stock and cash. Google-DoubleClick was $3.1 billion in cash. RightMedia recently launched its ad marketplace RMX Direct, which is basically an ad network aggregator: they’ll fill your inventory with whichever ad network pays the best.
http://mashable.com/2007/04/29/yahoo-rightmedia/

Wow, another huge acquisition. I wonder what changes this will bring to the RM network.

[Chris]

Indeed.

Maybe I can get back into YPN through the RM network.

[MaxS]

Indeed.

Maybe I can get back into YPN through the RM network.
What happened? YPN gave you the boot?

[Chris]

Ya, a long time ago. Search my blog.

[Cutter]

Funny how a company like Yahoo can drop half a billion dollars on an ad company but still can't manage geotargetting YPN on their end.

[Generalissimo]

I wonder if Right Media will suddenly because 'Beta' and for people who have a US Tax ID only...

[MaxS]

Funny how a company like Yahoo can drop half a billion dollars on an ad company but still can't manage geotargetting YPN on their end.
Indeed. Beyond that, their ad targeting system is horrendous. I removed the advertisements from a few of my websites simply because no matter what, the ads were far too irrelevant. The true problem lies in the fact that they ban advertisers for their own faults.