Keywords Strategy

[delpino]

With tools like Overture or Wordtracker its easy to find out which (related) keywords are frequently used to find information. But the thing is, what if a keyword is very popular but the competition is very tough (other websites use it). So i think a SEO has to take into consideration how popular is a keyword AND how popular is it with the webmasters.

Are you guys pay attention to this, and how do you know how competitive a keyword is? By the PR of the website with that keyword which has the first position in Google? By the number of total occurrences in the Google index?

[Cloughie]

I would say the earlier one (page rank of numero uno position)

[Chris]

Yes, competition is also very important. A Keyword Effectiveness Index is a tool that you can use to compare popularity with competition.

[delpino]

where can i find such a tool?

[Chris]

http://www.websitepublisher.net/article/choosing_keywords/