affiliate program - cookie timeout

[Cloughie]

Hi,

I run an affiliates program and I was wondering what a fair cookie timeout value is for my affiliates?

What are your thoughts?

Daniel

[Cloughie]

by the way my thoughts were 2 weeks - 1209600 seconds.

My products tend to be a 4 week life cycle, so it means that it should cover the affiliate for people that look and then buy a little later, but be shorter enough for me to ensure that affiliates don't continue to get all of the backend business.

My affiliate percent is 10% by the way.

Your thoughts appreciated.

[Chris]

Obviously a larger time is more attractive to affiliates. If you offered them longer cookie times, repeat orders, you'll get more/better affiliates.

The important thing is finding a balance that works well for you.

[ozgression]

I'd say a minimum of 30 days.

[Cloughie]

Thing is if my product life cycle is 30 days, repeat orders will tend to be within 20 days which means they will probably collect ALL backend business.