Pointseven5ive - Skate and Snowboard E-commerce Site

[Hylo]

We relaunched the new Pointseven5ive e-commerce store last week and since I've been working on it for ages, I'm finding it hard to see the wood for the trees now it's back up online.

Anyone got any suggestions or critiques to make it better for customers?

Pointseven5ive (http://www.pointseven5ive.com/)

[Excite]

What shopping cart software did you use?

If you are going to label your button "BUY NOW" then take them to the cart after clicking it ... otherwise name it "Add to Cart" or something similar.

Open the forum in a new window ... don't lose a sale because the user forgot to come back to your store.

About Us ... the link doesn't work for me in Firefox 1.5 ... not tested in IE.

You might want to make your news pages SEO friendly ... perhaps mod rewrite

On the checkout page: "We value your details and your custom very highly..." That doesn't make sense to me. Perhaps the grammar is regional?

Good luck with your store!

[Hylo]

I built the shopping cart software myself.

I'll take a look at the rest of your ideas, I think the forum should be in another window now you mention it and the About Us page was supposed to be written a month ago but I'm still waiting on the boss getting around to it.

Thanks for your help!