Too Many Keywords?

[Mike Empuria]

I was just reading Chris' thread about Better Search Ranking and one of the points was to add two more keywords. I analysed my site with Web CEO and its recommendation was that I had too many instances of a keyword (14 when it suggested I shouldn't have more than 11). What's the right way or is there an optimum number of keywords?

[cyanide]

What you are talking about is keyword density.
Basically what percentage of all the text on the page has your keywords.?
This is a variable that can be tricky.
An often used number is somewhere between 6-10% keyword density.
That said, I have seen some sites/pages get away with a 30% keyword density.

Ultimately, be sure the copy reads well, and that you are writing copy for your visitors, not just SE's... it needs to make sense and not sound spammy

[Mike Empuria]

I have my keyword mentioned 14 times in 364 words giving a keyword density of 3.8% which doesn't seem too high.

[Shyflower]

I usually go for 3% to 7%. I've heard that SE may consider both more than 7% and 9% keyword stuffing, so I try to play it safe. I work at getting high density for a primary keyword and a minimum of 3% for a secondary one.

[cyanide]

Definitely better to play it safe... than be sorry