View Full Version : improving ctr
eMEraLdwPn
08-19-2005, 12:59 AM
a few days ago i managed to get my most popular site (http://www.lyricallysquared.com/) into Interclick, but for some reason their ads seem to perform absolutely terribly on my site. i'm averaging something like a 0.2% CTR, serving interstitials, popunders, and leaderboards. if i can't figure out some way to improve the CTR i'll almost definitely be booted out, and i'm already earning quite a bit extra revenue, so i'd be willing to do just about anything to avoid that. i've already turned off the ads that seem to have a large amount of impressions with no clicks. is there anything else i can do? any help would be greatly appreciated, thanks :)
Chris
08-19-2005, 07:03 AM
0.2% is actually a common CTR for generic untargetted banners.
Cutter
08-19-2005, 07:40 AM
Try substituting a Google skyscraper for a week and see what your CTR is.
Also, if you have a site where your average visitor navigates around a lot, your CTR is going to be low no matter what you do.
eMEraLdwPn
08-19-2005, 01:51 PM
i know 0.2% is average for a leaderboard, but i have 0.2% overall :p
leaderboards = 0.015%
popunders = 0.35%
interstitials = 0.3%
i need to maintain a 0.25% ctr. i'm thinking about just removing the leaderboards completely if they're performing that terribly. i can't understand why the interstitials and popunders would perform so awful though...
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