Google's One-Ad Leaderboard

[James]

I heard they were doing tests with the performance of single-ad leaderboards. I didn't see any until now.

http://toolazytoblog.com/temp/wpfadsense1adleaderboard.gif
Take a look.

[chromate]

Interesting. I thought that only happened when there weren't enough ads to fill the whole box.

Might look odd for those of us that've integrated the ads into our sites without using a border.

[r2d2]

I thought that only happened when there weren't enough ads to fill the whole box.

Thats what I thought too. Where did you hear this James?

[James]

Ah damn, you may very well be correct.

I just figured it might be that thing from the New Features Adsense Email

We are also running a test with text ads that expand to fill the entire ad unit, so that only a single ad will appear in that unit. At this time, this test will only apply to text ads in a site-targeted campaign and to ad formats banner-sized or larger.

[ordinary_guy]

I've seen the 1 ad yesterday on my sites.

[jumble]

give me 4 ads anyday! i can't see this being effective. Its a waste of advertising space in my opinion. :)