what is link exchange in seo..?

[swatijain2233]

Hello friends,

what is link exchange in seo..?

[sophiawils59]

Link exchange is simple like a give and take. Its the mutual deal, where two people of two website, add the link of the other in their own website, so that the link point to the respective website.

[PrimeItSolution]

The practice of exchanging links with other websites. You place another site's link on your site, usually on a links page, and in return, the other site places a link on their site back to you.

[John-Smith]

Hope you are now clear with the term Link exchange!

[mariajonas]

@OP,
ask me if you still have any doubt about the same.

[neelseowork]

Enough answers are posted for link exchange!
@swati,
now do you have any doubts for the same?