What are good ways to make a SEM plan?

[gunjanjain]

Hello friends,

What are good ways to make a SEM plan?

[sulbha]

Hi Friends,
Steps to Developing an Effective SEM Plan

Define your goals. What do you want people to do once they clicked on your PPC ad?
Assess the competition.
Pick your PPC platform.
Research keywords.
Set a budget.
Write the copy.
Build a landing page.
Keep testing and iterating.