What are the differences between SEO and SEM?

[WoodsPainting]

What are the differences between SEO and SEM?

[sophiawils59]

SEO - refers to (organic) listings. The results that appear (which are not ads) when you put in a keyword, or phrase into a search engine.


SEM - refers to (paid) listings that appear next to the organic ones on the SERPs (search engine results pages). Using a platform like Google Ads, you can purchase listings for your business and also (temporarily) appear at the top of the search page.

[sulbha]

Hi Friends,
SEO is increasing the amount of website visitors by getting the site to appear high on results returned by a search engine. SEM is considered internet marketing that increases a site's visibility through organic search engines results and advertising. SEM includes SEO as well as other search marketing tactics.