How broken links hurt our SEO rank?

[swatijain2233]

Hello friends,

How broken links hurt our SEO rank?

[RuskinF]

Broken links don't take the users to the right place. Actually they don't take users anywhere except the 'not found' page.
Same happens to search engine bots when they try to access that page.
This reduces your esteem in the eyes of both users as well as search engine.
Hence it creates a negative brand value and thus affects your chances of ranking higher in SERPs.

[sulbha]

Hi Friend,
When visitors stumble upon a broken link, they wouldn't want to continue to explore the other pages, because they can't! And when visitors spend lesser time on your site, search engines will assume that your website is not providing a good user experience. Eventually, search engines will give you a lower rank.

[RH-Calvin]

Yes broken links are harmful for your webpages and can penalize your website in search engines.