How does social media play into an SEO strategy?

[WoodsPainting]

How does social media play into an SEO strategy?

[ritesh3592]

Even though social media signals don't have a direct impact on search rankings, they affect your search engine optimization efforts in primarily four ways: Increased online visibility and traffic to your website. Increased authority and brand recognition. Broader content distribution and longer content lifespan.

[RuskinF]

SEO exists to help you become noticeable to your prospective clients.
Social Media strategy works on the same principle.
It helps you get noticed by people.
It also helps to bring the old customers back to you.
Usually, only the existing customers follow you on Social media.
So you relay messages to them.
If they like it then they share it and you get marketed by your own customers.
To help you reach more people you use social media.