What are Rich Snippets and how can they affect SEO Rankings?

[WoodsPainting]

What are Rich Snippets and how can they affect SEO Rankings?

[RuskinF]

Rich Snippets help the users to understand the answer to their query without having to click on a result.
They can help you to get recognised by the people whose query you answered successfully.
When you are featured in the rich snippet. it means you are on position no. 1 to answer the users.
Getting featured in the rich snippets means more traffic to your website.

[sulbha]

Hi Friends,
Rich Snippets (also known as “Rich Results”) are normal Google search results with additional data displayed. This extra data is usually pulled from Structured Data found in a page's HTML. Common Rich Snippet types include reviews, recipes and events.

Rich snippets don't (directly) affect your rankings
However, while structured data markup for rich snippets does not work as a ranking signal, it can generate indirect SEO benefits by making your page more easily indexable and providing more accurate and targeted metadata.

[sophiawils59]

Rich Snippets is the term used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is contained on each web page.

[RH-Calvin]

Rich Snippets is the term used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is contained on each web page.