What are the differences between SEO and SEM?

[ImpalaWardrobes]

What are the differences between SEO and SEM?

[RH-Calvin]

SEO or search engine optimization is the process of optimizing your website in search engines. The process helps to build your online identity and reputation to benefit your online business.

SEM stands for search engine marketing. It is the process of promoting your website in various search engines to build its popularity and reputation. Search engine optimization and social media optimization are two major processes used for search engine marketing.

[sophiawils59]

SEO stands for “search engine optimization.” It is the process of increasing the quantity and quality of traffic to your website through organic search engine results.

SEM stands for "search engine marketing." It is the process of gaining website traffic by purchasing advertisement space on search engine that appear on search engine results pages (SERPs).

[ritesh3592]

SEO is about optimizing your website to get higher rankings in the organic search results while SEM goes beyond SEO. It involves other methods that can get you search engine traffic like PPC advertising.

[sulbha]

Hi Friends,
SEO means organic traffic is also known as non-paid. It stands for Search Engine Optimization that means search engine like Google, Yahoo, Bing, AOL, MSN etc. where our web pages optimise according to the guideline of search engine. If the web pages are properly optimised according to the search engine policy then the web pages will appear on it. And If the web pages rank on top 7 positions then we will get organic traffic [vistors] from it. Which is good for any website.

SEM means Search Engine Marketing that includes both PPC and SEO. PPC means pay per click where advertisers pay for per click. It's a combination of paid [Google Ads etc.] and non-paid [SEO].

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