How does google auction works?

[rscomponentseo]

How does google auction works?

[Bonsdag]

Google looks at three things when calculating Quality Score:

Expected click-through rate (CTR), which reflects the likelihood a user will click on an ad.
Ad relevance to the query. The ad copy should clearly relate to what the user is looking for.
Landing page experience. Are the users directed to a page that reflects the intent of the query, and does that page provide a good user experience?

[naksh]

Here's how the auction works: When someone searches, the Google Ads system finds all ads whose keywords match that search. From those ads, the system ignores any that aren't eligible, like ads that target a different country or are disapproved based on a policy violation.

[John-Smith]

here you will get the detailed guide: https://support.google.com/google-ads/answer/142918

[sophiawils59]

Hey, john thanks for sharing a complete guide for the google auctions.

[ritesh3592]

@John-smoth provide the best answer for the op thread, I think now @op got the clear idea for the google auction.