What is Google BERT?

[mariajonas]

BERT is a neural network-based technique for natural language processing (NLP) that has been pre-trained on the Wikipedia corpus. The full acronym reads Bidirectional Encoder Representations from Transformers. That’s quite the mouthful. It’s a machine-learning algorithm that should lead to a better understanding of queries and content.

[ritesh3592]

BERT stands for Bidirectional Encoder Representations from Transformers. This is the biggest change to Google's search engine system since RankBrain, which happened nearly five years ago.BERT will impact about one in every ten queries and influence how results rank.

[sophiawils59]

BERT stands for Bidirectional Encoder Representations from Transformers.BERT was a 'query understanding' update. This means Google got better at identifying nuances and context in a search and surfacing the most relevant results. BERT is most likely to affect longtail searches.