Is social media marketing better for b2c or b2b businesses?

[ferriesthai]

Is social media marketing better for b2c or b2b businesses?

[WoodsPainting]

B2C social media marketing often strives to stand out by creating something different or unique. B2B companies stand out by trying to be better than their competition, or the best in their industry. ... More than 90% of B2B marketers use Facebook and nearly 80% use LinkedIn as their primary social media channels.

[sophiawils59]

It’s important for both, but in different ways. While B2C businesses can focus on more light-hearted, fun social media posts, B2B business need to use social media to share valuable industry content. As a tool for connecting a business with its customers, however, social media is vital to both

[mariajonas]

Social media marketing is ideal for such companies, as they can reach a large audience. In a study by Clutch, nearly 60 percent of the B2C companies surveyed reported that social media helps increase their revenue and sales, compared to 46 percent of B2B companies.