What SEO value do press releases have?

[akshay]

What SEO value do press releases have?

[PrimeItSolution]

Simply put, the biggest SEO benefit of a press release is indirect value! In today's SEO world, press releases provide more indirect value than direct value. Direct value comes when the press release URL itself is ranking in search engine results pages (SERPs), which is possible, albeit rare.

[rscomponentseo]

Since links to a site are a measure of its relevance, SEOs discovered that if they controlled the text of that link, it could result in dozens of “highly relevant” links pointing to the site using the site's primary keywords.

[WoodsPainting]

Press release submission refers to writing about new events, products or services of the company and submitting it to PR sites. It is an off-page SEO strategy the helps popularize your events, products or services on the web to improve SEO of your site.