What is the keyword effectiveness index?

[ferriesthai]

What is the keyword effectiveness index?

[PrimeItSolution]

The Keyword Effectiveness Index (KEI) compares the count result (number of times a keyword is searched within a search engine) with the number of competing web pages to pinpoint which keywords are most effective for your campaign.

[RH-Calvin]

KEI (keyword effectiveness index) is one of the quickest ways to find keywords that show potential - that is, those keywords which are likely to help your site attract more traffic.

[PoolMaster]

A mathematical representation of the popularity of a keyword measured in number of searchers (demand), compared to its popularity measured as the number of pages in a search engines index (supply).

[Rscomp]

KEI (keyword effectiveness index) is one of the quickest ways to find keywords that show potential - that is, those keywords which are likely to help your site attract more traffic. It is a metric that values a keyword between 0 to 100.

According to the KEI definition, the best keywords are those that have many searches and that don’t have much competition in the search results. A low KEI is therefore preferable.

[rajverm0364]

The KEI compares the number of searches for a keyword with the number of search results to pinpoint which keywords are most effective for your optimization.