Rather than improving the search engine results...

[Rscomp]

Rather than improving the search engine results, what are the other benefits that SEO can offer to web owners?

[John-Smith]

If you are not sure about what does it offers, you should not do any of the SEO activities! Remove the signature and don't do any other Off-page SEO activities.
Is it so that you started doing activities because someone told you to do so? or you started them even without knowing what you will get in return?

[imriakapoor]

More Leads, Conversions, Traffic, Clicks & Revenue Boosting is what SEO contributes to your business