What is the most important thing to look for when doing keyword research?

[Rscomp]

What is the most important thing to look for when doing keyword research?

[ImpalaWardrobes]

The backbone of your SEO strategy is keyword research. The success of your search engine optimization tactics is, in large part, dependent on your choice of keywords. Investing time in the research phase will inevitably produce better results in the long term. Google provides a variety of free tools for you to pick out the best keywords for your website’s SEO.
Don’t Be Afraid To Get Competitive
Use Cpc As A Measure Of Quality For Seo
Watch The Trends

[PrimeItSolution]

I generally using Google Keyword Planner to do my keyword research and already hear those voices screaming that the competition category is a PPC factor rather than SEO. A steady stream of traffic: search volume
Simplicity of ranking: competition
Conversion of visitors to buyers: CPC

[vijayshah1140]

Basically, there are two factors for doing keyword research.

1. Search Volume
2. Keyword Competiton