How many ads should I have in every ad group?

[ferriesthai]

How many ads should I have in every ad group?

[Rscomp]

There is no such limit for number of ads one should have in the Ad group in Google AdWords.

But it is recommended to have at least 2 sets of ads as it will give Google an option to check for better performing and push the best one.

The real idea is to always be testing. After you gather data, then you pause the lower performing ads and rotate in new test ads.

This will also help in optimising the budget and focus on better performing ad.

[PrimeItSolution]

Google recommends having at least 2-3 ads per ad group (if your question is about search network campaign). The recommended number of ads should be also based on a number of impressions your ad group will receive.