What is anchor text?

[PrimeItSolution]

What is anchor text?

[imriakapoor]

The anchor text, link label, link text, or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines.

[fisherinjurylaw]

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code.

[RH-Calvin]

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code.

[Urmila785]

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text.

E.g. Lead Generation Service Provider (https://ibrandtech.com/lead-and-demand-generation)

[ritesh3592]

Anchor text refers to the clickable words used to link one web page to another.

[sophiawils59]

Anchor text is the clickable, colored (usually blue) text that indicates a hyperlink. Anchor text is important for search engines and algorithms because it provides relevant information about where the link leads.

[nikki shah]

this seems to be an old-fashioned thread now

[RuskinF]

Code sample
<a href="http://www.example.com">Example Anchor Text</a>
Optimal format
SEO-friendly anchor text is succinct and relevant to the target page (i.e., the page it's linking to).

Anchor Text Defined
Anchor text is the visible characters and words that hyperlinks display when linking to another document or location on the web. It usually appears as blue underlined text, but you change your website's link colors and styles through your HTML or CSS.

Anchor text can provide both search engines and users relevant contextual information about the content of the link's destination.