What is Viral Marketing ?

[gunjanjain]

Hello friends,

I would like to know that What is Viral Marketing ?

[RH-Calvin]

Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people in their social networks, much in the same way that a virus spreads from one person to another.

[WoodsPainting]

viral marketing uses an existing network or group to promote a piece of content quickly. Social media allows content to be liked, shared, commented upon or viewed many, many times by a large number of people in a short amount of time.

Just like the name implies – viral marketing is like a virus multiplying.

One of the biggest pain points of viral marketing is that there is no way of knowing what content will go viral. Viral marketing is powered by the people and adding people into the equation causes uncertainty. What was viral one day could be completely irrelevant the next.

[WoodsPainting]

viral marketing uses an existing network or group to promote a piece of content quickly. Social media allows content to be liked, shared, commented upon or viewed many, many times by a large number of people in a short amount of time.
One of the biggest pain points of viral marketing is that there is no way of knowing what content will go viral. Viral marketing is powered by the people and adding people into the equation causes uncertainty. What was viral one day could be completely irrelevant the next.