What is keyword stemming and why does it matter?

[thaichacha]

What is keyword stemming and why does it matter?

[RH-Calvin]

Keyword stemming is a useful tool for web pages and search engine optimization. The process of keyword stemming involves taking a basic but popular keyword pertaining to a particular website and adding a prefix, suffix, or pluralization to make the keyword into a new word.

[John-Smith]

Keyword stemming is the process of removing all modifiers of a keyword including prefix, suffix, and pluralization until only the root of the word remains.