What are AdWords keywords?

[MVMinfotech18]

What are AdWords keywords?

[MVM Infotech]

Words or phrases describing your product or service that you choose to help determine when and where your ad can appear. ... When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to the person's search terms, as well as your keyword match types.

[RH-Calvin]

Keywords are words or phrases that are used to match your ads with the terms people are searching for. Selecting high quality, relevant keywords for your advertising campaign can help you reach the customers you want, when you want.