Why Google hates the paid link building?

[penrix]

Why Google hates the paid link building?

[Nexevo Technologi]

Because Paid links are one of the Black Hat SEO step.

[pxljobs]

Because this link building are not an stable one chances of penalize form the search engine

[jimmytiller]

Google wants to rank authentic sites the highest. They want those sites that others find useful. Anyone can buy links.

[david smith]

Buying backlinks result in creating backlinks that are not natural, and it is like forcefully building backlinks only for the sake of getting good rankings in SERPs. Thus Google does not like paid backlinks and whenever there are updates to check bad backlinks the websites that use paid backlinks can even get penalised.