Goal for SMM

[seobangalore]

Traffic to site
Adding Fans and Followers
Convert subscribers to Customers
Gain Customer Preferences
Interact with Customers

[WebOutGateway]

Using Social Media as simply as a marketing tool is somehow wrong. You must nor only use it as a transaction medium but more than that. The m=numer one goal of Social Media Marketing is to murture relationship among customers.

Its other goals are:

To connect and build relationships among the customers and other people

To build brand recognition

To gain followers

To drive website traffic

To drive direct-response sales

Source: http://www.thesocialmediahat.com/blog/top-tactics-and-goals-social-media-marketing-04012014