Are you optomizing for speed?

[Blue Cat Buxton]

Given Google (Matt Cutts has anyway) have come out and said that site speed will be a factor in ranking sites how much time are you putting into speeding up your sites (both old and new)?

[Chris]

I am constantly looking to do it.

I also find it ironic in Google Webmaster Central the tip they give me to increase my speed is to ditch Google Analytics.

[yavahost]

Why would you not be optimizing your site's speed even if google wasn't making it in effect?

You shouldn't do things for Google; you should be doing things for your visitors, and your visitors want a fast site. What isn't to understand there?