How do 'You've Won' banners make money?

[incka]

There all over the place, most text-based content sites filter them out, but they are popular on entertainment sites, but how do they make money?

[Chris]

Generally your "prize" is something like a rebate and or coupon on a purchase. Or to "redeem" it you need to enter your email address.

This works the same way coupons do really. Putting coupons in the newspaper is a marketing technique for businesses. You're getting a deal but the business is still making money off you and they're getting you in their store/restaurant so maybe you'll like it and come again.

[incka]

I'm sure it must be more than this... How come they have such a higher CPM than other banners? I found one that was a holiday thing, could they be time-share companies?

[Chris]

Generally they don't have high CPMs, atleast when you consider how many clicks they get.

[chromate]

I found that quite often they tend to lead to something completely un-related where you don't win anything or get a discount or anything like that. They're just used to get people to click.

[ozgression]

Yeah, it's all about clickthru rates with those banners.
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[shim]

Originally posted by chromate
I found that quite often they tend to lead to something completely un-related where you don't win anything or get a discount or anything like that. They're just used to get people to click.


I've had the same experience, too.