DigitalPoint Co-op Ad Network adds Rel=”Nofollow”

July 14th, 2006 by Chris

As reported here DigitalPoint’s Co-op adnetwork has added the option for users to nofollow their link. The rel=”nofollow” link attribute was released by search engines to allow webmasters to indicate links that the search engines should not trust. Basically if you didn’t want to get banned or penalized for false link schemes you were to use this attribute on such links, as well as links from user submissions (signatures, comments) that you could not control.

I may have to update my review on the co-op ad network to reflect this change as I initially voiced concern over the potential of a backlash against member sites. However I wonder if this change is too late as I have been hearing rumors lately of sites within the network losing rankings drastically and if Google or another engine already has their targets set on this network, will they hold their fire once they hear of this change, if they hear of this change, or is the bullet already in the air?

Posted in: Search Engine Optimization » by: Chris

3 Responses to “DigitalPoint Co-op Ad Network adds Rel=”Nofollow””

Jeremy Maddock Says:
July 14th, 2006 at 11:18 pm
Seems like a pretty stupid move if you ask me. I don’t think anybody actually clicks co-op links, so if everyone makes them rel=nofollow the whole thing will become meaningless.

I haven’t bothered with the ad co-op for several months and my sites are better for it.
icebane Says:
July 18th, 2006 at 8:40 pm
I find it interesting that the SE RoundTable has been using the coop to generate weight for a VERY long time. Yet they’re link from places like the official Google blog.
Mark White Says:
May 23rd, 2008 at 4:52 am
I think adding rel=nofollow parameter is unfair to all the readers who were getting some advantage because of the a few spammers.

Mark
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